Gluten Manufacturer Promotion——Henan Hanyong Group

Gluten Manufacturer Promotion

Capturing Overseas Market Demand 

In today's globalization, the food industry is experiencing unprecedented changes, gluten as an important food additives, because of its excellent functionality and a wide range of applications, gradually in the overseas market. This article will discuss the overseas market demand for gluten and some successful customer cases, to provide manufacturers with ideas for promotion.

The overview of gluten

Gluten, mainly vegetable protein extracted from wheat starch after hydrolysis, is a highly nutritious and functional ingredient.

It not only improves the nutritional value of food, but also improves the texture and taste of food, which is widely used in many fields such as pasta products, meat products and dairy products.

Overseas Market Demand Analysis

1. Healthy Diet Trend

In recent years, consumers' attention to healthy diet has been increasing. Gluten is rich in vegetable protein, low fat and no cholesterol, becoming an important part of healthy food. Especially in the European and American markets, more and more consumers tend to choose high-protein, low-calorie food, which provides a broad market space for the sale of gluten.

2. Adaptable application areas

The versatility of gluten makes it widely used in different fields. For example:

Pasta products: as a flour improver, gluten can improve the ductility and bonding of dough,
and improve the taste and appearance of pasta products.

Meat products: Adding gluten to sausages and meat fillings improves the product's moisture retention and extends shelf life.

Plant-based foods: With the rise of vegetarianism, gluten has become a key ingredient in plant-based meats, helping to create alternatives that are closer to the texture of meat.

3. Favorable international trade policies

Many countries are adopting policies that encourage plant-based and health foods by reducing related import tariffs. This provides more opportunities for the export of gluten, making it easier for manufacturers to enter overseas markets.

If you want to learn more about the gluten, click: https://www.hanyonggroup.com/.